Fiddle leaf fig plants have been growing in the wild for millions of years. They’re native to West Africa, in countries like Sierra Leone, where they get 40 to 60 feet tall and bear small green fruit.

They belong to the Moraceae family, which is the plant family of fig and mulberry trees. There are over 1,100 plants in the large Moraceae family, but fiddle leaf figs are a species of the Ficus genus with about 850 other sibling species.

A Killer in the Wild?

Today, the fiddle leaf fig is a docile house plant, but in the wild, they can behave quite differently. Ficus lyrata are types of banyan figs, which means they start life as an epiphyte. Epiphytes grow by landing as a seed at the very top of another tree, where there is abundant sunlight. When the seed germinates, it grows downward towards the ground and may strangle its host plant as it competes for sunlight in the thick rainforest.

Other types of banyan fig trees include the Indian Banyan, which is the national tree of India. The fiddle leaf fig plant was named for its large violin-shaped leaves that resemble a fiddle. The leaves can measure 12 inches wide and up to 30 inches long. They’re thick and leathery with a beautiful dark green texture.

Rise to Stardom

The rise of the fiddle leaf fig as a popular house plant coincides with the launch of Pinterest in 2010. Once Pinterest really took off with over 10 million users in 2012, so did the fiddle leaf fig. One reason is that the fiddle leaf fig plant photographs so well and Pinterest is driven by beautiful home design photography.

Ikea started carrying small fiddle leaf figs back in 2013 for a low price of $13.99, which really launched them into popularity with the masses. Today, big box stores like Home Depot carry large fiddle leaf fig trees for about $100.

Purchasing a good plant can still be a challenge since it’s tough to transport a large species. The fiddle leaf fig is the number one selling plant of online house plant retailer, Leon and George, which delivers plants in Los Angeles and San Francisco. With no end to the fever in sight, the famous New York City plant store The Sill is constantly selling out of their supply.

On the Big Screen

Fiddle leaf figs can be seen everywhere today on TV and in the movies. Plant purists will point out that they weren’t popular as interior design plants until at least 2005. You can almost certainly detect set design errors when you see a fiddle leaf fig in a movie that is supposed to take place before the year 2000.

In fact, the set designers for the iconic TV show Mad Men were ruthlessly accurate with their plant selection. You’ll often see the popular house plants of the 1960’s including parlor palms, pothos, and large monsteras. But you won’t see one fiddle leaf fig in the entire series, which portrays house plant history exactly as it was.

In 2016, the New York Times called fiddle leaf figs “The ‘It’ Plant of the Design World.” Fiddle leaf fig specimens even made cameos in about a dozen Super Bowl commercials last year. Everywhere you look today on TV and in the movies, you can spot a fiddle leaf fig.

Why Do We Love Fiddle Leaf Figs?

Why did fiddle leaf figs get so popular in the first place? First, they’re the ultimate statement plant, changing the look and feel of any space they inhabit. Millennials love them because they’re not your mother’s ficus, with their bold and memorable silhouette.

There’s also a certain strange alluring quality of the large glossy leaves that makes us think of what the world looked like a million years ago or a science fiction novel. Finally, there’s the fact that many people believe they’re hard to grow and we all love a challenge.

In fact, I don’t think the fiddle leaf fig would have become so popular without so many people saying they’re hard to grow. You’ll encounter many more fiddle leaf figs online than you will in real life because so many people are intimidated by them.

Today, their popularity has soared to new highs. You can’t scroll through your Pinterest feed without seeing one and they are even available at local grocery stores in some areas. But no matter their popularity, they’re likely to be around for a long time. At the end of the day, great design is timeless, and there’s no better interior design plant than the fiddle leaf fig.

To learn more, sign up for our Fiddle Leaf Fig Care 101 Webinar, make sure you’re subscribed to our newsletter, and get your Fiddle Leaf Fig Plant Food here.

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By |2019-12-26T04:10:19-08:00March 23rd, 2018|History|0 Comments

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